Hey Gang, Joe Robert here!
I’ve made a video like this one in the past but I wanted to get a little more in depth and talk you through my thought process when it comes to scaling a Facebook ad.
Basically, you want to make sure that you don’t scale too fast, too early or with a product that isn’t a proven winner.
If you do you will waste your money. Plain and simple.
To make sure that you avoid those costly mistakes, you have to understand what is happening with your ad.
By scaling too quickly or too fast, you risk throwing off the Facebook algorithm.
Basically when you launch your ad and tell Facebook all of the specifics you want to accomplish, it sets up a gameplan. This gameplan is the algorithm.
Facebook will consider the audience you choose, the budget, the ad copy and the ad creative to determine the best course of action to make your ad be successful.
Guess what happens when you edit the ad and double the budget after 1 day? That algorithm has to reset.
In this video, I walk you through my simple guidelines that I use for all of my campaigns and for what I teach in my mentorship group.
VIDEO LINK: https://youtu.be/8W7SRh9NQwY